Due to the Pandemic, there is an increase in the number of e-commerce websites. It not only allows business owners to increase sales but also allows the customer to purchase the product which they need 24/7 without visiting the shops. Most of the users are willing to start an ecommerce store but confused about what features they should have on the e-commerce site and to clear their queries we have covered all the features which an e-commerce website should have section-wise in infographics.

I. Domain Hosting and Home Page Features

1. Top-Level Domain, Hosting and SSL Certificate

When it comes to e-commerce website Domain name, Web hosting, and the SSL certificate is a must.

A Domain name is a unique web address which a visitor can use to visit a particular website. It is always recommended that you choose a top-level domain name that is SEO-friendly and easy to remember for your e-commerce website.

Web hosting is a webspace that allows you to host your web pages, products, content, media, and so on. There are number of factors that you need to consider while choosing the hosting which will suit your requirement such as type of hosting, storage space, Bandwidth, amount of database queries it can handle per hour and so on.

SSL certificate enables a secure connection between the web server and the browser. It transmits the data in encrypted form to prevents man in the middle and sniffing attacks. You can identify if the website has SSL certificate by looking at the padlock and the HTTPS prefix in the URL.

2. Logo

A logo helps to create a brand identity and helps to differentiate you from others. The most suitable place to display the logo is in the header section of your website.

3. Product Search

Product search feature makes it easier for a user to quickly find products based on their name and similar keywords.

The registration feature allows users to create an account on the website. They can log in to the account to access a wide range of features like adding products to the wish list, order history, invoices, track products, raise disputes, and so on.

5. Wish list Management

Adding a product to the wish list allows users to save a product in the wish list which they wish to purchase in the near future. They can visit the wish list to manage all the products which they have added to the wish list.

6. Cart Management

A shopping cart is one of the most important features in the e-commerce website that facilitate the purchase of the product and can be displayed in the header of the website.

7. Click to Call

Displaying a customer support number or adding a click to call allows users to quickly make a call and talk with the support representative to inquire about a product, raise query and so on.

8. User-Friendly Menu

An e-commerce store should have a simple and easy-to-navigate navigation system that allows users to quickly navigate through the website.

9. Slider with Specific Product

High-quality slider images containing featured product or product categories allow the user to quickly visit and check the specific product or range of products. Such a slider can be placed below the navigation menu.

10. Unique value proposition

Unique Value Proposition helps contains the points that make your business special thereby helping customers to identify why they should purchase it from your e-commerce store and not from your competitors.

11. Risk Reducers

Risk reducers such as free shipping or returns of products can be displayed on the website to attract customers.

12. Loyalty Programs

Customer loyalty programs may contain discounts and rebates, Promo codes & rewards, and similar things which will help to boost customer interest while making a buying decision.

13. CTA for Products Based on Categories

Category based CTA can be implemented, which will quickly allow users to browse through a specific type of product.

14. Featured Products

Featured or mostly sold products can be displayed on the website to attract customers.

15. Recommended for you

Products based on customer’s search interest or browsing history can be implemented in the eCommerce website to display products similar to the ones in which the customer is interested.

16. Customer care details

Customer care details based on a specific region with service timings can be displayed on the e-commerce website to allow the customers to contact customer care.

17. Quick Links

Store can have quick links containing the important pages like a blog in the website which will allow the users to quickly visit them if required.

18. Live Chat

If the customer is not willing to interact with the support representative by making a phone call then they can use live chat features which will allow them to quickly interact with the support representative via chat.

19. Contact Details

Contact details like contact button, email ids, or phone numbers can be displayed in the footer of the site or will allow them to visit the contact page.

The Newsletter subscription option can be kept in the store which will enable store owners to send newsletters containing discounts, featured products, and so on to the users who have subscribed for the newsletters.

Social Media Icons of social accounts can be integrated into the website which will help users to easily visit social accounts with just one click.

22. Terms & Conditions, Policies, and Sitemap

Terms and conditions, privacy policy, shipping policy, and sitemap can be displayed in the footer of the website.

23. Multi-Language

An E-commerce website can have a multi-language feature that will allow the viewers to change the language and view the store in the language which they prefer.

22. Blog

A blog can be included in the eCommerce website.

II. Shop Page

1. Breadcrumbs Navigation

Breadcrumbs can be implemented in the website which will allow improving findability by displaying location or hierarchy-based navigation.

2. Sorting

The Sort feature allows users to quickly sort products based on the number of things like their popularity, views, price, ratings, and so on.

3. Filtering

The filtering feature can play a very important role in an e-commerce website by providing an option to customers to filter the products based on brands, price range, categories, color, features, and so on.

4. List of Products

Shop page in e-commerce site should display the list of products with consistent image size, name, price, and add to cart or basket button.

5. Page Numbering

In case if your store has hundreds of products then page numbering can be implemented which can be helpful to navigate between different product pages.

III. Product Page

1. Product Title

The product page must contain the name of the product.

2. Product Image with zoom Functionality

It should have a high-quality image that a customer can zoom in if required.

3. Reviews

The review section on the product page allows the user to view product ratings. It also allows reading the reviews written by the other customers for the products.

4. Alternate Product Images

Alternate product images can be displayed on the website which will allow users to view alternate images in the place of product images with the zoom functionality.

5. Price

The product page must display the price of the product. In case if it offers discounted price instead of the regular one then a new price can be displayed by striking out the older one.

6. Quantity

There should be a quantity feature that will allow the customers to modify the quantity of product which they are willing to purchase.

7. Product Variables

Product variables are optional for some products and can be implemented to products that offer different sizes, colors, and so on.

8. Add to Cart

Add to cart or add to basket button will allow the customer to add the product to the cart before making a purchase.

9. Add to compare

Add to compare feature will allow the customers to compare one product with another one.

10. Add to Wish List

If the customer has some interest in the product but not willing to purchase now then they can make use of add to wish list feature to add the product in their wish list.

Social sharing icons will allow the customers to share a specific product on social media like Facebook, linked in, and so on. It will also have WhatsApp or email sharing button which will allow them to share the product with their dear ones via email or WhatsApp.

12. Product Description

The Product Description section can be used to describe the product details.

13. Add a Review

Add a review section that can be used by the customers to write their views about the products. It should also allow them to modify or delete their existing review.

Related products features will display the products that are related to the one which is selected.

IV. Cart Page

1. Cart Details

Cart Details should display the number of products that customer has added to their cart along with their quantity and price.

2. Modify Quantity or Remove Item

There should be an option to modify product quantity or remove an item on the cart page.

3. Final Price

The Final Price should be displayed to the customers after calculating discounts, shipping costs, and tax for the products.

4. Option to Save Later

if they are not willing to purchase a specific item now then there should be an option to save it for later.

5. Billing and shipping address

The Billing and Shipping address section can be used to enter details about the addresses. There should also be an option or button which will allow the customers to make the shipping address the same as the billing address.

6. Shipping Types

Shipping types will contain a list of shipping options that are available like free shipping, flat shipping, express delivery shipping and so on.

If the customer has a promo code or coupon code they can use the promo code feature to enter the code, submit it and get a discount on specific products or carts.

8. Payment Methods

Payment methods features can be utilized to display the number of payment options that are available for customers to make a purchase.

V. Administration Features

1. Product Management

The Product Management feature will allow the e-commerce site owners to manage their products. Using this feature, they can add, remove and modify their product. While adding a Product they can mention their product title, description, price, number of quantities available, product variables, SKU and so on.

2. Order Management

Order management feature can be utilized to check the list of orders which are received. It can also be used to change or update product status and notify the customers about the updated status for their order.

3. Shipping Management

This feature can be used to manage shipping-related details like adding tracking details and notify customers about the same via email or SMS so that they can track it.

4. Coupon management

Coupon management feature can be implemented to create, modify and delete coupons. Coupons can be generated in the coupon management system for a specific product or range of products. It can also be generated to provide a specific amount or percentage of discount on cart or shipping cost. Coupons can also have expiry dates, a number of times they can be used or can be activated on specific days or dates and so on.

5. Payments

The Payment section in the admin panel can be used to manage payment methods.

6. Pages

This section will allow the administrator to add, modify or delete a specific page on the website.

7. User Management

The User management feature allows the website administrator to add, modify or delete the users from the website. It also allows the admin to change the role of the single or multiple users.

8. Email Subscribers Management

Email subscribers management allows the website administrator to manage the email subscriber list. It will also allow the admin to send newsletters to specific users, a list of users, or groups.

9. SEO Management

SEO management features in an e-commerce website will have SEO-related settings like sitemap generation, meta content, indexing settings, Robots.txt management and so on.

10. Review Management

Review management will allow you to manage the reviews from the website.

11. Blog Management

The Blog management feature will allow you to add modify or delete the blog post.

12. Settings

Settings feature in the admin panel will allow you to control all the settings and features from the admin panel like logo & Favicon Management, changing global colors, manage site title and tagline, change global fonts and so on.

VI. Other Features

1. Automatic Backups

The backup of the website should be scheduled to take automatically every day.

2. Firewall

There should be a website firewall that will prevent brute force and other types of attacks.

3. 2-Factor Authentication

2 factor or multi-factor authentication can be implemented in the website to improve security.

4. Responsive Design

The website should be designed to work on all device types and sizes.

5. Browser Compatibility

The website should be compatible with all the browsers like Google Chrome, Mozilla Firefox, Internet Explorer, Safari, Microsoft Edge and so on.

6. Fast Loading

Features like CDN, compressed CSS, JS, deflate browser caching and other features can be implemented to improve website speed.